I build products across strategy, design and software.
I am a product builder based in Paris, working across strategy, design, AI and software. At KCX by GETRAC, I design and develop internal tools connected to product and business data, alongside customer-facing web platforms.
My background spans market research, customer experience, marketing, iconography, and speculative design. It helps me frame the business problem before choosing the interface, workflow or technical architecture that should solve it.
Path
Chef de projets marketing
KCX by GETRAC
Currently building
- Key-account management tool
- ERP-connected analysis module
- Other modules not yet deployed
Chargé de marketing et communication
KCX by GETRAC
- Product labelling under EU CLP chemical regulation, branding, graphic design and layout for commercial and marketing material, and custom packaging for the fragrance and PPE ranges.
- Participated in the deployment of a PIM and a DAM, managing the relationship with the external provider.
- Set up the B2C e-commerce store on Shopify, and ran data analysis supporting marketing actions and business decisions.
Customer experience monitoring and improvement
BNP Paribas
- Ran market-research projects with external institutes across eight countries, analysing 30+ annual reports.
- Data analysis, recommendations and customer-experience improvement work.
Master's in Product Marketing and Innovative Solutions, work-study programme
Institut d'Administration des Entreprises d'Orléans
Foresight & speculative design
Imprudence
- Trend and weak-signal exploration, research and analysis, monitoring of new uses and technologies.
- Speculative design and written work, the background that Inner Goods comes out of.
Bachelor's degree and first-year master's in Design Engineering Management, Products and Services
Institut Supérieur de Design
Services marketing
Thales
- Built a communication kit for defence-radar support services, used with both customers and internal teams.
- Information hierarchy, landing-page layout concepts, and reusable adaptable templates.
First prize, Creativity Sprint
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What I actually do
Product & strategy
Reading a business problem underneath a request. Scoping, prioritisation, deciding what not to build. Data analysis to support the decision rather than decorate it.
Design
Brand and graphic design, editorial layout, interaction and interface design. Iconography and art direction. Design systems.
Software architecture
Full-stack TypeScript and Python applications, relational and vector databases, API integrations, containerised workers, and deployments across GCP and Vercel.
AI
Retrieval and embeddings, tool-calling assistants, CLIP-based classification. Image-generation pipelines and custom node development for batch workflows.
How I work
Start with the real problem. I look past the requested output to understand the friction, constraints and opportunity underneath.
Make it tangible early. I prototype early to test assumptions, align people and let reality sharpen the direction.
Work across boundaries. My best work happens where design, product, software and AI meet instead of staying in separate silos.
Create disproportionate value. I use design, code and AI to build solutions with the range and impact of a much larger team.