I turn messy business problems into useful products, and build the systems behind them.
Product strategy, design, AI and software, from brief to production.
At KCX by GETRAC, I design and build internal tools, product-data systems and customer-facing web platforms. I also develop speculative projects that explore how products influence behaviour.
Selected work
Some projects come from my role at KCX by GETRAC. Others are built on my own time.
KCX Marketing Layout System
A layout engine turns live product data into compliant, print-ready documents.
KCX Interactive Pages
Live product data becomes practical sales tools for shampoos and treatments.
KCX by GETRAC website
A showcase website, with a catalogue covering more than 2,600 active products, synchronised from a PIM dataset.
Inner Goods
A store selling the needs that objects only pretend to solve.
Eagle ML Plugins
Three plugins that add an advanced semantic layer to a 15,000-image reference library.
ComfyUI Batch Nodes
Four custom nodes for combinatorial batch generation with prompt traceability.
How I work
I work across product definition, design and implementation, so the reasoning survives every handoff.
Identify
Understand the workflow, constraints and data behind the request.
Shape
Choose what to build, what not to build, and how success will be measured.
Design
Make the product clear and usable across real working conditions.
Build
Own the implementation, deployment and operation of the system.
Selected experience
- KCX by GETRACMarketing project leadership
- BNP ParibasCustomer experience monitoring and improvement
- ImprudenceForesight and speculative design
- ThalesServices marketing